Saito Seimen 4 types set

Saito Seimen 4 types set

Client: Saitou Seimen
Design Company: TOMBO inc.
Art Direction: Shinjiro Takeuchi, Yumemi Kawai
Design: Yumemi Kawai
Illustration: Mizuki Mano
Country: Japan

The series of the package design for take-out signature noodles. Each package reflects the colors associated with the four different flavors.

The graphically illustrated moving noodles design vividly expresses the joy, depth of flavor, and expansive delight experienced while eating. Furthermore, the lively illustration of the shop owner's three Bulldogs energetically running around symbolizes the proprietor's heartfelt desire to deliver both deliciousness and enjoyment to his customers.