ER PLUS

ER PLUS

Client: Banyu Nutrition Co., Ltd.
Design Company: T3design Co.,Ltd.
Art Direction / Design: Hideyuki Kumagai
Photography: Koji Hanabuchi
Country: Japan

"ER PLUS" redefines the concept of emergency food, transforming it into a product that can also be enjoyed as a daily snack or gift. It features a simple yet stylish design, with a furoshiki-like structure that wraps the package in a single sheet of paper, creating an exciting unboxing experience. Various options, including mini sizes and gift boxes, enhance portability and suitability for gifting.

While designed as emergency food, it blends seamlessly into daily life with its refined aesthetics. From the moment it reaches the user’s hands, the packaging delivers a sense of surprise and delight.