Pasta de Snack

Pasta de Snack

Client: Abeko-Seika Co.,Ltd.
Design Company: ad house public
Creative Direction: Mayumi Naito
Art Direction / Design: Toyoko Shirai
Country: Japan

Developed under the theme of snacks that go well with wine and Western liquor. It is a snack made with fresh pasta.
This product was created with the hope that the “friendliness” of snacks would make the wine culture easier to enjoy without thinking too much about it.
　
The entire package is in subdued colors and has a vintage texture to create a sophisticated atmosphere.
The distinctive large round hole is designed to be hung over a bottle of wine or other beverage.