tototo

tototo

Client: Kinokuniya
Art Direction & Design: Eriko Kawakami
Producer: Takumi Goto (VEHICLE inc.)
Project Manager: Eriko Fujitani (VEHICLE inc.)
Web Director: Daiki Yoshi (VEHICLE inc.)
Photographer: Keisuke Ono
Country: Japan

The sea god, Konpira-san, has been worshipped by many fishermen since ancient times. Kinokuniya, a souvenir shop founded in Meiji Period, has strong ties with this particular sea god. We created this product with the desire to deliver ‘the delicious culture of the sea’. ‘Toto’ is an old saying for fish. This dressing kit is made with the blessings (ingredients) from Seto Inland Sea. The packaging shows the ingredients as much as possible, and the outer box packaging expresses the warmth of the maker with handwritten characters and illustrations.