LINA BLOCKS

LINA BLOCKS

Client: Midorikawa Wood Inc.
Design Company: Hi! Design
Creative Direction/Art Direction/Design: Kengo Morita
Copy Writing: Senta Shioya
Producer: Kazuma Kitao
Country: Japan

This is the package design for "LINA BLOCKS" using LINA WOOD, produced by the Hokkaido lumber processing company, Midorikawa Wood Inc.. The layered pattern used in the Tsumiki blocks, which is characteristic of the beautiful LINA WOOD, was utilized to create a simple and elegant package design using stripes.

The Tsumiki blocks are made from two types of Hokkaido wood, and the color variation between the wood species is also a feature of the product. In the packaging, embossing was applied in a striped pattern, and then a light white silk printing was partially applied to represent the color difference of the Tsumiki blocks.