irogami grater

irogami grater

Client: tsuboe Inc.
Design Company: kuriyama kaoru design
Creative Direction / Art Direction / Design / Brand Direction: Kaoru Kuriyama
Country: Japan

Renewal design of the packaging for irogami, the third brand of grater manufacturer established in 1907. Since the company is also expanding overseas market, hooks are a must. We tried to make it not look cheap and focused on the holes for jigs that had to be drilled in the product. Taking advantage of the shape of the holes, we adopted the shape of it as a window for checking a product color. By making the hole in the packaging, the 10-color product packages can be reduced to a single type, which also cuts costs. The outer package's form was designed to incorporate the curves of the product concept, keeping the overall design unified. Illustrations that show how to use the product are placed on the front. This also serves as a feature to differentiate products to be developed in the future.

Considering the environment, no plastic is used in this product. The bright metallic-colored grater is toned down by wrapping it in a rough, subdued ice gray-colored paper, creating a sense of unity with the other two brands. The design is constructed from the standpoint of “all products” not just the brand alone.