THE CUTLERY

THE CUTLERY

Client: THE
Design Company: good design company
Creative Direction: Manabu Mizuno
Country: Japan

THE CUTLERY was designed by "THE", a brand that researches and develops future standards in all genres, in order to optimize the environment, economy, and culture of the world in which we live without waste. It is a three-dimensional product that is not a conventional plate. The ideal shape for cutlery was pursued by combining old craft techniques with modern industrial technology. The process was made possible by Oizumi Bussan of Tsubame City, Niigata Prefecture. a manufacturer of world-renowned cutlery such as the KAY BOJESEN series.

The packaging is available in different bright colors for each item. The products are displayed side by side by color at the store, attracting the consumer's attention and at the same time preventing confusion during distribution. In cutlery, which is often in demand as a set gift, individual packages are designed so that consumers can freely combine the items and still have them stand up well as a gift.