1/d DISH SOAP

1/d DISH SOAP

Client: FELISSIMO CORPORATION
Design: paragram
Art Direction: Yusuke Akai
Design: Miho Aoyagi
Archive Photography: Aki Kaibuchi
Web Photography: Daisuke Yoshida
Country: Japan

This is a dishwashing detergent from "once a day (1/d)," a housekeeping brand that proposes a lifestyle of "Preventive Housework®," in which people make a habit of cleaning on a regular basis and avoid storing dirt.

Many of the packaging designs in supermarkets and other detergent counters are designed to stand out, but Felissimo's specialty in EC business has enabled it to create a classy design that does not compete with the competition on the sales floor. A conspicuous design would interfere with the interior design, and if the products are put away on a shelf, it would be lazy to take them out for daily use.

The design of the packaging was intended to lower the cost of living and cleaning and to make preventative housework more enjoyable. The detergent itself is a stress-free product that removes stains simply by spraying it on dishes that have been used and leaving it on for a few minutes. The ingredients are soy-based, and the containers are refillable and made from PET with 30% biomass, all developed with an environmentally friendly approach.