Convenience Wear

Convenience Wear

Client: FamilyMart Co.,Ltd.
Design: CEKAI
Creative Direction : Hiromichi Ochiai
Art Direction: Takahiro Yasuda
Graphic Design: Takahiro Yasuda, Daichi Kawashima, Emiri Chiba, Iyejun So
Copywriting: Takuya Fujita
Creative Produce: Wataru Watanabe Photography: Takao Nagase (UN)
Retouch: Akira Takeuchi (UN)
Photo Produce: Kaoru Kaneko (UN)
Country: Japan

Brand Concept
Love yourself.
If there are clothes that you choose for someone else, there should be clothes that you choose for yourself.
Our goal is to create designs that you will want to wear every day.
Something that has great functions to support your life at a low price while being playful. It comes with a gender-neutral lineup with sustainable design, good materials and good technology.
We believe that only convenience store can offer "new lifestyles anywhere, anytime".

Design Concept
We have started sales at FamilyMart stores nationwide with the aim of revolutionizing the way people can buy daily-use clothing at convenience stores, not just for emergency demand. We used colors that make everyday life a little brighter and also tried to make it gender-neutral in reusable packaging.We will continue to take on new challenges, thinking of things that would make people's lives a little happier.

Clarity / Kindness
Everyone, including customers and store clerks, should give the correct messages. Product information should be delivered correctly regardless of gender or nationality.

Innovation and Establishment
Newness, brightness, and an appearance that does not look like a convenience store design in a good sense, and a passion to make it "Convenience Wear". Just like you are supposed to buy them at a convenience store.

Thoroughly simple.
High quality and low price with a minimalist design.