MANMA ICECREAM HOUSE

MANMA ICECREAM HOUSE

Client: Non'Z House Co., Ltd.
Design Company: Nakamotohonten Co., Ltd.LIGHTS LAB
Art Direction: Fumiko Kikkawa
Design: Fumiko Kikkawa
illustration: Fumiko Kikkawa/Akari Nomura
Copy Writing: Yuko Kato
Photograph(first photo): Noriaki Maeda
Country: Japan

"Delicious" ice cream that is both fun to collect and cute to wear

Kutsushita Itsu" are two-way tights that can be separated into leggings and socks. It was born from the voices of mothers raising their children. If you wear them as a set, your hips and ankles will stay warm. When you take off the socks, you can be barefoot in no time and play around on the floor.

Manma icecream house has developed these socks so that you can enjoy them even more as a set. The concept is ice cream. The tights are designed as a cone and the socks as ice cream. The socks are designed to look cute even if you wear a different pattern for each pair. The product is designed so that mothers can decorate their children's feet as if they were excitedly choosing flavors in a store.

The packaging is designed with an ice-cream shaped window that shows the products inside. The socks are an assortment of two randomly selected socks out of twelve types, so when they are lined up on the sales floor, they look as if they are lined up with colorful ice creams, making them lively and eye-catching.

Although it is a kid's product, we deliberately chose a calm brown color for the package to make the product stand out.