EarZzz

EarZzz

Client: GLOBALROAD.Co., Ltd.
Design Company: Nakamotohonten Co., Ltd. LIGHTS LAB
Creative Direction / Art Direction / Design: Fumiko Kikkawa
Copy writing / Naming: Yuko Kato
Country: Japan

About the Package.
The product packaging is designed to hold basic earplugs from EarZzz. The packaging is designed to resemble the shape of an ear so that it can be recognized at a glance as earplugs. Transparent material was used to accentuate the monotone and simple product and to allow the product design to be seen. At the same time, the package is simple and compact, with icons to explain the usage as not to interfere with the product inside as much as possible. It can be fully zipped so is good for useing as a case.

About the naming
The name “easy” means “relaxing” or “leisurely,” and the letter “r” is placed in the middle of the word “easy,” ending in “zzzz” (an expression for sleep) to make it read “earzoo. The character “easy” evokes the association between the ear and sleep, and conveys the idea that the product is ear-friendly, that the ear sleeps = the ear relaxes and rests.

About the product
The material and shape of the earplugs have been uniquely developed for comfort. They are characterized by the fact that they do not cause pain even when worn for long periods of time, such as when sleeping. The zipper-type package allows for repeated use, and the case can be stored and carried around. They are washable with water for repeated use and are hygienic.