JapanTOPAWARDS ASIAWinners, Top Score, 2021, Others, Paper, Illustration, Minimal, Monotone, Typography

SOUKI SOCKS

JapanTOPAWARDS ASIAWinners, Top Score, 2021, Others, Paper, Illustration, Minimal, Monotone, Typography
SOUKI SOCKS
 
 

SOUKI SOCKS

Client: Souki Inc.
Design Company: knot Inc.
Creative Direction: Hitomi Morita/Kengo Morita
Art Direction & Design: Kengo Morita
Country: Japan

 
 

"SOUKI SOCKS" is a factory brand of "SOUKI", which has been making socks since 1927 in Koryo, Nara Prefecture.The thick and fluffy low-gauge socks, which are Souki's specialty, are made of high-quality materials and are filled with the skills of craftsmen who have been working for many years.

The packaging is designed to highlight the fluffy knitted fabric, which is the characteristic of "SUKI SOCKS", and to give a simple impression of the high quality of the material.
By subtly emphasizing the texture of the socks, we give them the role of arousing the desire to touch them.

As a brand filled with the beliefs of a factory that has been making socks for nearly 100 years, the packaging has a simple, high-quality face that, like the products, will never go out of style."