Prograde

Prograde

Client: SHIMOMURA INDUSTRIAL CO.,LTD
Design Company: DESIGN DESIGN Inc.
Creative Direction/Art Direction/Design: Takeaki Shirai
Country: Japan

The concept of the "Prograde" kitchen tool brand is to bring the professional quality to ordinary households.
In consideration of the environmental impact, the packaging was made of paper. Since the paper package hides the product inside, a full-size photo of the product is shown, and instructions on how to use the product are provided on the back of the package. The light blue background of the product photo was used to create a clean, clear, uncluttered design avoided excessive decoration, making the product accessible to people who are highly conscious of cooking.