kukka

kukka

Client: Hinatabi Co., Ltd.
Design: LIGHTS DESIGN
Creative Direction: Koichi Tamamura
Art Direction/Design: Satoru Nakaichi
Product Design: Fumiyasu Kawamura ( VYONE )
Country: Japan

Organic essential oil mist that classifies insomnia symptoms into five types based on Chinese medicine. The brand name is "Flower" in Finnish. Finland has the world's longest average hours of sleep, and the oil mist itself uses essential oils of flowers. In Japan, one out of every five people is said to have insomnia, and it has become a national disease. This product was created to solve such problems.

The container is made from a recyclable glass bottle of our own design, aiming to eliminate the use of plastic. The bottles are not printed or labeled, but instead have a distinctive shape. The package and paper bag are made of FSC-certified paper. The flower labels were letterpress-printed and foil-stamped to give them thickness and a tactile feel. The stems and text are foil-stamped to create a three-dimensional effect throughout the package. The glass vase was designed to be reusable as a single-flower vase after use, aiming for zero-waste.