Tamitu Herbal honey
Tamitu Herbal honey
Client: Mizutani Beefarm Co.,Ltd. Tamitu
Design: SHEEP DESIGN Inc.
Produce: Hirozumi Ogawa(calorie inc.)
Creative Direction: Yuri Mizutani
Art Direction/Design: Tatsuma Yamakawa(SHEEP DESIGN Inc.)
Country: Japan
About Brand A flower for your life, honey for me. Just as a single flower can brighten up a familiar living room, a spoonful of sweetness can revitalize the body and soul. Herbal honey, the first product of Tamitu, is a blend of pure honey, herbs, and spices, which are easily soluble in water and support the health and beauty of our body and mind.
About the Design Since this is a honey blended with herbs, the packaging was laid out like a framed painting, with photos of the main herbs and flowers in the blended honey. To give the box itself a three-dimensional appearance, we designed the entire package using a combination of different printing methods, including foil stamping, stickers, and offset printing. The box itself is made of the tinnest cardboard, a material that protects the bottles inside and makes the small opening as inconspicuous as possible. The containers are made of matte glass with originally created wooden lids, aiming for a de-plasticization of the containers. The serial number engraved on each product signifies the number of the honey and main herb that was mixed.