TONARI NO LEMON

TONARI NO LEMON

Client:TONARI NO LEMON
Design: TAKUMA DESIGN INC.
Direction: Natsumi Matsumoto
Design: Takuma Nishiyama
Country: Japan

We discovered how well lemons and coffee go together and developed lemon cookies to accompany coffee time.We use lemons that are not distributed due to blemishes or irregular shape. The juice and zest are used a lot and, and only the minimum amount of ingredients are used to enhance their flavor.

In order to express a product that contains nothing extra, the packaging is reduced to minimum in terms of text information, and is simply composed of a lemon-colored band wrapped around a box with a natural texture. The box without the band has only a silhouette of a cookie and no product name. We designed this product with the hope that people will use it without throwing it away even after opening the package.