ancora

ancora

Client: PLUS CORPORATION
Design Company: Harajuku DESIGN Inc.
Creative Direction/Art Direction: Keiichiro Yanagi
Design: Josephine Grenier, Yuka Minamino, Ryusei Sakurai
Country: Japan

PLUS CORPORATION opened a real store for its DtoC brand "ancora" in Ginza, Tokyo, in collaboration with The Sailor Pen Co., Ltd.

While digitization and ICT are rapidly advancing, the company is focusing on the needs of real communication and a return to analog.

The store brand reevaluates the value of "writing" with one's own handwriting and "drawing" with one's heart, and offers "fun," "commitment," and "surprise" in stationery.

The symbol mark represents the handwritten lines drawn from the nib of a fountain pen and the "A" of "ancora" as a motif.

The package design expresses the brand concept of conveying the value of "writing" with one's own handwriting and "drawing" with one's thoughts, as well as the "fun," "commitment" and "surprise" of stationery, using the lines drawn by a fountain pen as a motif.