Parfait Sato's ice cream

Parfait Sato's ice cream

Client: Parfait, Coffee, Sake, SATO
Design Company: arica design inc.
Creative Direction: Hitoshi Kobayashi
Art Direction/Design: Nobuya Hayasaka
Copy Writing: Mie Kobayashi
Country: Japan

As a cup of ice cream made by a parfait specialty store, the quality of the ice cream itself should be kept really high, but the brand also places importance on the new excitement created by the "combination" of flavors. In order to convey the product concept of "ice cream that combines two flavors" to consumers, the package design is divided into two colors. The typography of "TO(and)", a particle that connects words, is used as a symbol to express the image of combining two colors of ice cream. The simple layout with as few elements as possible makes it easy to recognize product names such as "Strawberry and Cheese", "Pistachio and Caramel", and "Matcha and Wasanbon".