SCREAM ICE CREAM

SCREAM ICE CREAM

Client: SCREAM ICE CREAM
Creative Direction: Nanako Irie
Art Direction/Design: Takaya Tokuhara
Food Creative Direction: Goki Inoue (TETOTETO Inc.)
Photography: ISEKI
Country: Japan

SCREAM ICE CREAM" is a challenging and creative ice cream brand based in Fukuoka, Japan. The brand is handmade and additive-free, and is sold mainly through its online store, as well as through pop-up stores throughout Japan. We are developing ice cream with a rich sensibility, which can be felt as a beautiful work of art. The brand works with the hope that people will "shout out their love" to delicious and beautiful things and to their loved ones.

The packaging takes advantage of the brand's spontaneity and originality, with each one having a color scheme reminiscent of a flavor. We took advantage of simple, strong names like "Beets & Raspberries," "Matcha & Lemon," and "Carrot & Vinegar" to make them stand out from the crowd at an event or in the freezer.