Kurashi no Kaori Eau de Porter
Kurashi no Kaori Eau de Porter
Client: Kurashi no Kaori
Design Company: Light Publicity Co., Ltd.
Creative Direction: Tetsuya Yamane
Art Direction: Nanase Suzuki
Design: Akiko Furuya
Photograph: Kohide Nakashima
Country: Japan
About the Brand
Kurashi no Kaori is a lifestyle fragrance brand based on the concept of "daily necessities for the heart. The brand has an atelier at Lake Yamanaka, at the foot of Mt. Fuji, and the main store in Ginza, which embodies the brand's world view. The fragrance is rooted in the four seasons and daily life in Japan. The brand delivers items that gently accompany each and every one of us in our daily lives.
Design Concept
The frosted glass bottle has a pleasant, light feel to the touch, and the logo, which is laid out lower than the center of the bottle, expresses the character of the brand that blends in with daily life and is not too assertive. The box opens to reveal textures of lake water, cobblestone pavement, and roadside trees, bringing to life the scent of the fragrance.
Product Concept
Eau de Porte," meaning "water covering," is an eau de toilette that is a fragrance for daily life. The specially layered fragrance is softly worn on the body. By actively "using" the fragrance, you can create a positive rhythm in your daily life.
The lineup consists of three scents representing the brand.
No.0 = A clean fragrance inspired by Lake Yamanaka, where the atelier is located.
No.14 = An elegant and clear fragrance inspired by Ginza 1-4-Chome.
No.58 = A classical and contemporary fragrance inspired by Ginza 5-8 chome.
