SINN PURETE

Too Good Multi-Benefit Oil

Client: SINN PURETE　　Design: anicecompany inc.
Creative Direction: Yoshihiro Kozuma
Art Direction: Mafumi Izumi
Design: Ayaka Yonezu, Takashi Hisadomi
Country: Japan

"SINN PURETE's product designs are intended to express a minimalist aesthetic in an elegant and unique way.

What is always important to us is to make people feel the surprise of "Wow!", and we try to design products that will steal people's hearts as they use them.

This product was created to embody SINNPURETE's concept of "MINDFULBEAUTY," which starts with MINDFUL FRAGRANCE and finishes with oil.

In terms of the product design of this oil, our goal was to create a high-quality, beautiful life, highlighting the scenes in which professional hair stylists use this oil in salons and the lifestyles of consumers beyond that.
In addition, we aim to achieve both functionality and creativity through design and handcrafting with attention to detail.
We wanted our products design to be sophisticated, fun to use, and above all, an easy-to-use that fits comfortably in one's hand.

We believe that there is a big difference between "simplicity is good" and "compromising design.

When the people who make design decisions become ambiguous, or when the responsibility for the design is skewed toward someone else, we end up with a safe product design that has no solid identity. In this process, many compromises are made and "adult" and sensible designs abound.

We are against those types of the thinking process. We want to satisfy the desires of those who seek an active lifestyle in this day and age.