Shin;Kuu

Shin;Kuu

Client: Hobonichi Co., Ltd.
Design Company: Nippon Design Center, Inc.
Art Direction: Haruka Misawa
Design: Kohei Sasaki, Katsuya Suzuta
PR: Yoshie Sone
Photography: Keisuke Kitamura
Country: Japan

Shin;Kuu is a total beauty brand for skin, makeup, and tools, launched by Hobonichi Co., Ltd. and hair and makeup artist Izumi Okada. Misawa Design Institute designed the brand's logo and 18 cosmetic product packages.

The color scheme of each item is simple, but the four symbolic colors make each stand out for their individuality. The various items such as face wash, lotion, cream, oil, base cream, powder, concealer, make-up stick, aroma...etc. have their own individuality, but the unified color coordination gives a sense of cohesiveness. They are designed to be attractive both individually and in combination.