ON&DO

ON&DO

Client: MTG Co., Ltd.
Design Company: SAYURI STUDIO, INC.
Art Direction/Design: SAYURI SHOJI(SAYURI STUDIO, INC.)
Creative Direction: NATSUO SATO(Everydaty is the day)
Development Direction: MASAKI YOSHINAKA(MTG., Ltd.)
Design: NAOKO SATO(MTG., Ltd.), MOE NAKAGAWA(SAYURI STUDIO, INC.)
Country: Japan

Ultimately simple and unique oval shape. A light matte texture. The life force of the Goto Camellia is packed in the well-shaped iconic OVAL SHAPE, which has no corners and fits comfortably in the hand. A warm white color that evokes the product concept of "warm skin" and "yeast. The cream as well as the foot piece of lotion have a removable refill structure , and the cosmetic box is glueless, responding to global environmental concerns.