ChinaTOPAWARDS ASIAWinners, 2023, Others, Plastic, Illustration

CAT LITTER TOFU&CRUSHED BENTONITE

ChinaTOPAWARDS ASIAWinners, 2023, Others, Plastic, Illustration
CAT LITTER TOFU&CRUSHED BENTONITE
 
 

CAT LITTER TOFU&CRUSHED BENTONITE

Client: PIDAN
Design: ReflexDesign
Creative Direction:　iso50
Art Direction: Kaka
Design: Panc
Country: China

 
 

In this design series, the creative starting point is the leg position of a cat. The cat's legs and paws are also closely related to the cat litter usage scene. Different leg positions, combined with paw movements, express different emotional states. Humans may have a magnifying function for their love of cats, and even the slightest movements of a cat will be noticed by their human caretakers. We imagined cats with different personalities and how they interact with cat litter, and summarized these actions using abstract graphics.