Reed Diffuser — QíLI

Reed Diffuser — QíLI

Client: QíLI其里
Design Company: B&W Graphic Lab
Art Direction/Creative Direction/Design:Ben Wynne
Country: China

The smell comes from the ground, and the soil not only breeds life but also extends the unique cultural atmosphere of different regions. This smell continues to grow with time, more precipitated, more living texture. Behind these huge data experiences in “QíLI” work, whenever opening moment, wash your senses atmosphere, all the information that you can quickly experience the most primitive, purely natural energy, in the breath that completes their energy conversion and purification, this experience will be in your senses into odor molecules, with every breath you take extension and spread slowly, creating an invisible connection with the "QíLI."

We don't want to be perfect to seem to be no defect in the industrialized product, but want to keep the milk of human kindness and ethnic flavor, seeing from the product a unique aesthetic and comfortable way of life.

The line or round shape, will eventually go extremely simple and refined.
From visual to product modeling is a process of deconstruction brand’s core graphics, square and circle, an Oriental philosophizing, contains both rational rules have perceptual emotion expressing.