CASE STUDY EAU DE PERFUME

CASE STUDY EAU DE PERFUME

Client: RboW
Design Company: OR Design
Art/Creative Direction: Kim So Hyung
Design: Cho Eun Ju
Country: South Korea

Rbow’s fragrance series has been designed based on the philosophy of art in our everyday lives. Just like how one would display a piece of art in their personal space, our perfumes are to be displayed as a form of art on the body. We expressed an artistic mood by relating collage and drawing techniques revealed in the bottle.

We started by cutting and pasting pieces of paper onto a rectangular bottle, and it was completed by sketching drawings for the added sophistication. Only through the usage of two colors, we were able to keep each design unique yet complete in look.