IZEN HA SHIRIAIMO SHINAKATTA IRO STRAWBERRY JAM
IZEN HA SHIRIAIMO SHINAKATTA IRO STRAWBERRY JAM
Client: canadell berry
Design Company: drawrope
Creative Direction: Ai Hasunuma
Art Direction/Design: Masao Shirasawa
Photography: Yoshihiro Ozaki
Country: Japan
Design of strawberry jam started by a strawberry farm in Toyama. They developed a jam with six different flavors: condensed milk, vanilla, caramel, cinnamon tea, chocolate, and white chocolate. Since all of them were strawberry based, we designed a graphic representation of each flavor so that the differences between the six flavors could be seen at a glance.
Also, by using a spout pouch instead of a bottle, the jam can be served directly without using a spoon and it can prevent bacteria. The box was designed in a monotone color scheme with an original poem that imagines the taste and the land of Toyama, so that when the box is opened, the colors jump out at you.
