umami COLA

umami COLA

Client: UMAMI COLA Inc.
Design Company: 6D
Creative Direction: Hiroyuki Aoyagi
Art Direction: Syogo Kishino
Design: Yuka Korekawa
Country: Japan

UMAMI COLA has decided to build its brand image around the keyword "Natural Drink" with the aim of creating a new category in the soft drink market. The major feature of UMAMI COLA lies in its ingredients: koji sweet sake, over 350 types of ingredients, 3 types of herbs, all amino acids including essential ones, and non-caffeine. The package design aimed to highlight these ingredients while incorporating a modern sensibility.

The key color pink represents the complex and unique liquid color of UMAMI COLA. Additionally, the design printed upside down is not merely a gimmick, but born out of functionality - when consumed, the design indicates that the ingredients have settled, prompting consumers to invert it. Moreover, even when placed in the refrigerator or around the room, the design has been consciously crafted to embody beauty.