yalla!

yalla!

Client: yalla!
Design Company: Kind of Habit
Creative Direction/Design: Haeji Jeong
Photography:Song Got
Country: South Korea

The main concept of 'yalla!' revolves around infusing vibrancy into hectic everyday life with a range of healthy plant-based convenience meals. 

Cheerful and bold typeface with friendly line illustrations evoke a sense of joy and positivity, enhancing the overall experience of enjoying products. A natural color palette that reflects the main vegetables used in each product is employed, reflecting the simplicity of ingredients and the convenience of products. 

This minimalist approach ensures that the brand's message is clear and easily understood by consumers. By incorporating these design elements, the aim is to convey the message of the brand, which is vitality and full of life.