TIEUT INTIMATE WIPES

TIEUT INTIMATE WIPES

Client: Tieut
Design Company: Tieut
Design: Myeongseon Park
Country: South Korea

Tieut is an intimate care company from South Korea. One of our main missions is to create products that help to improve people’s lives through small changes. We started doing this in 2017 by creating a revolutionary shaped menstrual cup - the Tieutcup. After that we created our intimate wash and wipes to tackle another problem - safe cleansing of your Y-Zone.

It’s all too common that products that are made for your Y-Zone are not necessarily good for your Y-Zone. For example, bleach in tampons and pads, harmful chemicals in soaps, foaming agents that disrupt the natural balance of your body. We said NO to that and decided to create products that don’t contain any of that and on top of that, made them more convenient.

For the packaging, we decided to keep our signature nude yellow color. For us, it radiates a feeling of safety and trust. We want people to feel like our product was made specifically for them. With all our products, our goal is to introduce small new habits that will have a long-lasting positive effect on your life.

The multi-colored tissue packaging was made to symbolize the beauty of nature. It also emphasizes the natural origins of our wipes. The white lines celebrate the natural curves of humankind and the flow of rivers. Yellow stands for flowers and for soil. Green stands for the cotton plants that grows upon the soil and blue stands for water.

By combining these elements, our product became a calm and soothing experience on the inside and out!