So-men Gift Box

So-men Gift Box

Client:  So-men Sososo
Design Company: Design Studio hito_to
Art Direction/Design: Masaya Sugamura
Country: Japan

This is a So-men gift box from So-men Sososo, a Soumen specialty store that uses "Shimanohikari" from Shodoshima, one of the three major So-men in Japan.

We came up with the idea of a So-men gift box that no one has ever seen before, so that people who receive it as a gift will be surprised. One of the gimmicks is that when you open the box, you will find a small box of so-men noodles and dipping sauce standing side by side.

This is a well-designed gift box that is unique to the store, which continues to explore the possibilities of so-men.