imperfect

imperfect

Client: imperfect
Design Company: 6D-K
Art Direction/Design: Shogo Kishino
Interior: Masaki Kato（Puddle）Nana Kato(Puddle)
Copy Writing:Ryusuke Kurokawa
Illustration:Asami Hattori
Country: Japan

A branding project of a sweets shop that promotes people to participate in its action “Do well by doing good”, while also delivering great taste. The brand works under the mission “The world is imperfect, so do well by doing good”, hoping to solve even if little, the social issues that arise from the field of food and agriculture worldwide.

The concept was designed into simple typography, aiming to increase the opportunity for people to learn about the brand outside the store as well, either by “taking home” or “giving away” the purchased items.
In addition to the simple typography, our selection of paper imparted a distinct, luxurious feel. For the section where customers can vote for the project they desire to support, we decided to create coins out of laminated paperboard cut out in the shape of the logo, printed with foil-stamped letters. The idea is to have the customers feel the weight of their single vote as they cast their coin in the instore ballot box.