PAN-JIKAN

PAN-JIKAN

Client: Suteki na jikan Inc.
Design Company:Hicosaka Mokuhan Koubou
Art Direction/Illustration: Hicosaka Mokuhan Koubou
Country: Japan

Design concept

In order to convey the message that the product is "a drip coffee that makes you want to eat bread," the design features a large illustration of bread, even though it is a drip coffee package. Also, since the product name "Panjikan" is very unique, we kept the text on the surface to a minimum to make the product name stand out. The illustration of the bread was created using woodblock printing. The unique texture of the woodblock print gives a sense of simplicity and warmth, and by drawing bread scraps, bites of bread, and jam sticking out of the bread, we created a sense of realism that makes people want to reach for the product.

Product concept

The drip coffee "Panjikan" was developed based on the concept of coffee that goes well with bread. Four types of bread are followers ; cream buns, croissants, jam toast, and baguette, and the specialty coffee that goes with each bread is freshly roasted and ground into drip bag coffee.