<TREE TO BAR> Natural Chocolate Bar
<TREE TO BAR> Natural Chocolate Bar
Client: TTB Inc.
Design Company: WERK
Creative Direction/Art Direction: Jihye Lee (WERK)
Design/Illustration: Eunhye Lee (WERK)
Photography: Hoseung Lee
Project Management: BK Kim (TTB Inc.)
Chocolatier: Amy Cho (TTB Inc.)
Country: South Korea
Tree To Bar, a natural chocolate brand, is dedicated to creating unique, healthy chocolate through extensive research, starting from the selection of cacao varieties to the final product.
The Natural Chocolate Bar is a bar-shaped product developed using white, milk, and dark chocolate made from Ecuadorian cacao as the main ingredient. The dark chocolate bar is segmented into four levels based on cacao content.
The packaging for the entire range of chocolates is uniformly color-coded: white chocolate in yellow, milk chocolate in pink, and dark chocolate in shades of black. The four varieties of dark chocolate bars are uniquely represented by rectangular modules that progressively darken, symbolizing the increasing intensity of the chocolate’s flavor with higher cacao content.
