KONDITOREI OVN

KONDITOREI OVN

Client: Sweet Edition Inc.
Design Company: Werk
Concept/Creative Direction: Soyoung Lee(Sweet Edition) Project Management: Ah Reum Han, Ye Sol Jeon(Sweet Edition) Art Direction/Photography: Ah Reum Han(Sweet Edition) Art Direction/Graphic Design: Jihye Lee(Werk) Menu Development: Hyo Yeon Gil, Sueon Park(Sweet Edition)
Country: South Korea

The delicate, hand-crafted sweets of KONDITOREI OVN are prized for the focus on new flavor pairings and artistic processes. The artisanal qualities of these desserts are reflected through the thoughtfully curated packaging design.

By using a sturdy wooden box, the design provides both practicality and aesthetic qualities. Not only can the desserts be carefully encased to prevent damage in transit, but it also reflects the thought and care put into crafting the sweets, adding a sense of preciousness.

Simultaneously, the unique characteristics of each flavor shines through the varied cover design. The deep, mellow colors in combination with gold and silver engravings foregrounds the elegance of KONDITOREI OVN’s sweets. The desserts aren’t simply sold individually, rather packaged together like a box of presents. As the cover slowly slides open, it provides a feeling of joyful anticipation of revealing a gift, while allowing for easy switching of design depending on seasonal or limited edition flavors.