maqi LAVA COOKIES

maqi LAVA COOKIES

Client: maqi LAVA COOKIES
Design Company: Loksophy Design Ltd.
Creative Direction/Design: Hong Ka Lok
Photography: Bob Wong
Supporting Unit: Cultural Industry Fund of the Government of the Macao Special Administrative Region
Country: Macau S.A.R.

maqi - Lava Cookies is a Macau cookie brand founded by Food artist & Chef Maggie Chaing. More than 20 years of experience, rooted in the community where grew up since childhood, starting from Macau, visiting Taiwan, France, Italy and other places for further study, integrating various identities and experiences of past food artists, Italian-French restaurant chefs, and culinary instructors, combining art with Delicious into a simple cookie, bringing everyone the satisfaction and pleasure like the breeze blowing and the
winter sun.

"A TASTE OF JOY" is a core concept of the team's rebranding for maqi. We hope that for this dessert shop located in the community, people from all walks of life can enjoy the beauty of art and food. By combining the concept of gallery artwork and dessert cookies, we designed a set of brand identity that is concise, clear, artistic and joyful. Different styles of packaging are used to present the abstract artistic concept of the chef when creating
lava cookies, which also enhances the chef image of food artist.