BE-OOM

BE-OOM

Client: be-oom
Design Company: Sam Kang
Product Photography: Harry Crowder, Kenneth Lam
Country: United Kingdom

be-oom is a tea brand that offers naturally sourced tea from small farms in Korea. be-oom /bi:-u:m/ means ‘to empty’ in Korean – it's objective is to help find a place within the mind to empty and fill, all while emptying a cup of tea. We wanted the brand to reflect the care and craft that goes from tea farm to cup, whilst also educating consumers about different teas, with a lifestyle element to it.