Dessert Box for Atelier Pond

Dessert Box for Atelier Pond

Client: Atelier POND
Design Company: Elephant Design Studio
Creative Direction: Kim Won Sun
Design/Planning: Lee Jieun, Choi Hee Kyung, Shin Se Yoon
Country: South Korea

The premium dessert brand Atelier Pond is built on the concept of a hidden gem-like splendid pond. The package features curved shapes symbolizing the pond's form and is crafted using eco-friendly, reusable materials rather than disposable ones. Each character on the packaging represents animals existing within the pond's universe, symbolizing delicate and meticulously managed dessert. The brand pursues an exotic concept that appropriately blends Eastern aesthetics with Western confections.