MOVIE INCENSE

MOVIE INCENSE

Client: STILLS Inc. Keito Iuchi
Perfumer: Ohki Hayakawa
Creative Direction: Keita Makino
Art Direction/Design: Norito Yoshizawa
Country: Japan

AGNI is a fragrance brand that creates scents through culture.
In a society overflowing with things and information, AGNI proposes fragrances that give people a chance to rethink their identity and discover new culture.
MOVIE INCENSE is an incense that embodies the scent of a movie. We seek to approach fragrance from various perspectives, including the story, characters, historical background, and philosophy of the filmmaker, and create our own fragrances from over 100 fragrances to embody the film's story. The entire process, from blending to incense production, is done by hand.

The packaging was designed based on the brand concept of "Liberation From Network. The packaging is based on the motif of videotape, and is compact enough to fit in one hand, emphasizing the tactile texture of the paper. As a platform for conveying a variety of film works and culture, the label is based on the brand colors of white and black, and the film works are conveyed in two different colors.