AOMORI JUICY LAB

AOMORI JUICY LAB

Client: HACHINOHE SHUZO Co., Ltd.
Design Company: KANEIRI Co., Ltd.
Creative Direction: Takeo Kaneiri
Project Management: Yuka Yagami
Art Direction: Yasuharu Kamiyama
Photography: Takashi Yamamoto
Illustration: Ryoko Fukaya
Country: Japan

A new concept in fruit wine created by HACHINOHE SHUZO Co., Ltd. A fresh liquor containing fruit juice with low alcohol content. KANEIRI Co., Ltd. was in charge of the design and direction of this product. This is an attempt to combine Aomori's representative fruit juice with liquor.

The product's features and story are packed into each part of the package. It is rare to have three bottles of this sake on store shelves at the same time, and the sake is produced in relay according to the fruit harvest. HACHINOHE SHUZO Co., Ltd. taught us the characteristics of this product, and we incorporated the next fruit to be released into the label design, which also serves as a notice of the next release. Using motifs of typical Aomori fruits such as peaches, pears, and apples, we created a subtle hint in illustration what’s the next fruit to be released. The typograph "AOMORI JUICY LAB" and the detail of the illustration, which evokes the freshness of the fruit, were created by taking advantage of the features of foil stamping.