PLOW CRAFT GIN

PLOW CRAFT GIN

Client: orchard Inc.
Design: orchard Inc.
Art Direction: Satomi Yamazaki
Distiller: Akisuke Ishikawa
Country: Japan

PLOW runs a distillery and a farm in Goka-cho, Ibaraki Prefecture.
In order to express the concept of “an alcoholic beverage made by hand, inspired by nature, while feeling the touch of the earth,” we chose this organic form for the craft gin bottle, which seems to blend in with the natural world.

The concept of the label design is “earth” black.
It is expressed only in shades of black and white.
We wanted to make the flavor, aroma, and other characters of each product stand out, so we decorated each illustration with completely different styles.