YASO Absinthe

YASO Absinthe

Client: Echigo Yakuso Co.
Design Company: Frame inc.
Art Direction: Ryuta Ishikawa
Design: Ryuta Ishikawa, Hiroko Osabe
Representative: Kazushi Tsukada
Distillation Manager: Tomohiro Umeda
Country: Japan

Absinthe from the popular craft gin brand made from wild herbs. The craft feel is expressed with rough paper and individually hand-pressed sealing wax. The sealing wax is a sign of confidence and commitment to the product. The circle with overlapping green lines follows the design image of the craft gin and expresses the circulation created by the nature-derived ingredients.

Product Concept
YASO's unique Absinthe series, which also uses mugwort as an ingredient for the raw alcohol. It is characterized by a deep taste created by the unity of mugwort and Japanese mugwort. Four types have been sold since its initial launch, and currently only YASO Absinthe prototype 03 is on sale.