penta CRAFT NATURAL ENERGY

penta CRAFT NATURAL ENERGY

Client: penta CRAFT NATURAL ENERGY
Creative Direction/Art Direction/Design: Ai Saito
Photography: Fumihiko Ikemoto (PYRITE FILM)
Country: Japan

The next generation craft energy drink "penta" was born from the idea of medicinal herbs. It is based on an additive-free syrup made mainly from energetic ingredients obtained from foods without any synthetic ingredients, coloring agents, preservatives, or white sugar, it is served in aluminum cans at the store in Shibuya branch together with your choice of split ingredients on the spot.Our daily drink, a healthy craft energy drink, will support you in your various life scenes.

Penta" means the number "5" in Greek. The pentagonal pentagonal shape with thin lines expresses the drink's effects of activation and awakening, while the colors and matte texture express the natural refreshing effects.