SHIRO-MECHI。
![SHIRO-MECHI。](https://images.squarespace-cdn.com/content/v1/5f3683a4b30b6c425c1989bc/1599544914305-R1QIYWVVG1F6JK6HAR2N/shiromechi+3-2.jpg)
![shiromechi 7-2.jpg](https://images.squarespace-cdn.com/content/v1/5f3683a4b30b6c425c1989bc/1599544971891-7GNVV0ZECLUR4TYQF3YZ/shiromechi+7-2.jpg)
![shiromechi 6-2.jpg](https://images.squarespace-cdn.com/content/v1/5f3683a4b30b6c425c1989bc/1599544970283-BH9IZABX4CD3WWK35DAV/shiromechi+6-2.jpg)
![shiromechi 3-2.jpg](https://images.squarespace-cdn.com/content/v1/5f3683a4b30b6c425c1989bc/1599544959869-UYC2G4MJQDOKQNQOWE4V/shiromechi+3-2.jpg)
![shiromechi 4-2.jpg](https://images.squarespace-cdn.com/content/v1/5f3683a4b30b6c425c1989bc/1599544965131-3YGJF1SY2YWSC8WD4GSB/shiromechi+4-2.jpg)
![shiromechi 5-2.jpg](https://images.squarespace-cdn.com/content/v1/5f3683a4b30b6c425c1989bc/1599544966617-AV0F9XMMM2KRML14OHET/shiromechi+5-2.jpg)
![shiromechi 8-2.jpg](https://images.squarespace-cdn.com/content/v1/5f3683a4b30b6c425c1989bc/1599544980804-TZ1BKMNJ9WS88SINLQJL/shiromechi+8-2.jpg)
![shiromechi 9-2.jpg](https://images.squarespace-cdn.com/content/v1/5f3683a4b30b6c425c1989bc/1599544979640-P39N9BLGDR2S027VCPC0/shiromechi+9-2.jpg)
![shiromechi 11-2.jpg](https://images.squarespace-cdn.com/content/v1/5f3683a4b30b6c425c1989bc/1599544984046-1H27HAB34WZER62PQGCB/shiromechi+11-2.jpg)
SHIRO-MECHI。
Client: KOMEHEN, HASEGAWA KUMANOJYO SYOTOEN
Design Company: Frame inc.
Design: Ryuta Ishikawa
Country: Japan
DESIGN:
We wanted customers to buy our products for souvenir. Cute and nostalgic, the design is based on the image of a rice ball and the packaging uses tetra pak.
PRODUCT:
SHIRO-MECHI。is Niigata’s delicious rice chips. It uses rice puree made by heating, pressurizing and stirring rice into a semi-liquid form. Then it is hand baked one by one in a circular shape. It’s ultra-thin texture is something that cannot be obtained by manufacturers. 100% non-fry and additive-free with a crispy new texture.
TOPAWARDS ASIA