NIIGATA Local cuisine

NIIGATA Local cuisine

Client: yukiro uohyo
Design Company: NISHIMURA DESIGN
Art Direction / Design: Takayuki Nishimura
Calligraphy: Saisui Shimoda
Country: Japan

Grocery product package of a local dish that has long been a favorite in the Niigata area of Japan.
It is produced and sold by a local ryotei restaurant that has been in business for 150 years.

The design uses traditional calligraphy, but with a modern approach to make it recognizable to young people and overseas visitors, who are not familiar with local cuisine.