Somen YOSHIDA

Somen Yoshida

Client: Somen Yoshida
Design: Port Side Laboratory
Design: Hiroaki Iwasa
Authorized People: Fujio Yoshida
Country: Japan

Generally speaking, Soumen noodles have a strong impression of being a "gift" or "to prevent summer fatigue," and have become a noodle that receives love during only summer.

The "Somen no Yoshida ga Tsukuru" series was born out of the desire to "have people casually pick up and look at Somen" and "have people learn about Somen in various ways of cooking.”

To encourage customers to pick up the products, we have adopted a casual illustration of the raw materials and redesigned the packaging to make it easy for younger people to pick up.

The new design also features a ribbon with a mizuhiki motif to make it suitable for gift-giving. The new design can be used as a gift for a variety of occasions.