PRIME SAKE

PRIME SAKE

Client: camo, Inc.
Design: LAND OF LAVA
Art Direction / Design: Miori Takeda
Country: Japan

PRIME SAKE” is a sake brand launched to promote sake culture, a culture unique to Japan, both domestically and internationally, along with new experiences. The brand, which will be launched at Haneda Airport Terminal 3, comes in 180ml cans that are easy to carry and allow customers to enjoy a variety of sake in small quantities. Under the concept of “Specialty Nihonshu,” the brand has partnered with 11 of Japan's leading sake brands. The can label features the brewery's logo as the main feature to convey the individuality of each sake at a glance, with detailed descriptions of the taste and recommended ways to enjoy the sake on the side in the hope that each bottle of each brand is deeply savored and loved for a long time.