CLEND

CLEND

Client: Bottle Works Inc.
Design: PARK Inc.
Creative Direction: Tomoya Sasaki
Art Direction / Design: Tomoya Sasaki, Kanako Nakane
Country: Japan

CLEND is a hair care brand featuring a concentrated mineral clay blend.

First, the bottle embodies the immersive feeling of being enveloped by a generous amount of clay, inspired by the round cans familiar from paint cans and other products. By attaching a handle, we focused on easier handling and familiarity with the living space, as well as its iconic nature as a product.

In addition, the logo design, with its distinctive “C” and “D,” expresses the texture and pleasant shimmer of clay to lead the user to a further immersive experience.”