BOTCHAN

BOTCHAN

Client: And Cosme Co., Ltd.
Design Company: BOAT INC.
Creative Direction, Art Direction & Design: Kento IItaka
Country: Japan

BRAND:

LOOK BEYOND.
Escape from “masculinity”.
Don’t follow trends; instead, relax and face yourself, it’s much better.
Bored of gender barriers, more and more young people want to overcome this wall neutrally.
Same goes with skincare.
When you confront yourself, you will know what you should choose.
”For Men” is just not enough.
Delicate essentials that fits softly into your sensitivity.

DESIGN:

More playfulness in men’s cosmetics. Inspired by the idea of “enjoy skincare more easily and lightly”, we used colorful colors and vibrant drawings to express the free, delicate and creative spirit of the contemporary brand: BOTCHAN. It is designed with a color scheme that conveys the brand’s view even with just one product. It also, like a rainbow gradation, gives balance to the whole series when all products are lined together. The drawing conveys innocence and it is a symbol for enjoying skincare. In pursuit of a new chic lifestyle, we have incorporated our design to aim to create products that make people’s lives more creative and unique.