weather - bingo kasuri stole

weather - bingo kasuri stole

Client: HEREDIA KOMIYAMA
Design Company: HEREDIA KOMIYAMA
Creative Direction & Art Direction: HEREDIA KOMIYAMA
Design: Paul Heredia, Hiromi Komiyama
Printing Direction: Takuo Ozawa (NEWLITEPRESS)
Photographer: Tatsuya Tabii
Country: Japan

weather - bingo kasuri stole is based on the brand concept: a stole for everyday use for all season. This comfortable, multi-functional product is made with bingo kasuri: a traditional dyed woven fabric from Hiroshima prefecture.

Incorporating the product action of “wrapping” into the packaging design. The form or shape is not only eye-catching or fun to hold, but actually versatile and functional: it can be placed vertically or horizontally, and it can be stacked with consideration of limited store space.

This traditional textile is still not widely known, even in our middle-age generation target users. We would like to give a role to the package as a starting point that bring more people to know about bingo kasuri. The packaging material uses paper and cotton yarn that suitable as it complements the product made of organic cotton and natural dyes. 

While it has a clean yet attractive functionality, we hope that customers will have a special feeling or pleasure buying the product or gifting it to someone else.